![]() Before releasing these, I was actually a bit nervous about how people would respond. As you may recall, UPS sponsored me doing a series of “whiteboard videos” about topics that we regularly talk about here - one on the economics of abundance, one on the innovator’s dilemma and one on the difference between innovation and invention. Now, compare that to another “project” that we did late last year. ![]() So we told a bunch of companies willing to pay us a lot of money not that we didn’t want their money - but that they didn’t want to buy that kind of advertising, because it would only damage their own brands. Most of the anger we saw over the original ad campaign wasn’t directed at us - it was directed at the company doing the advertising. But when we saw how annoyed our users were, we realized immediately what a bad idea this was and told the others who were scheduled to run similar campaigns, “sorry.” We gave up a lot of money to do so, but what it came down to in our mind was that it wasn’t worth it.Īnd when I say “wasn’t worth it,” I don’t mean just to us or our community - but to the advertiser. I won’t lie: these deals were for quite a bit of money - a very large premium on the amount of money we typically make from advertising. I won’t name the advertiser who was in the first test… but many of you did notice, and did not like it. We went back and forth about it, but decided it was worth an experiment - especially since no content was blocked or covered. And the “pushdown” ad only showed once per visitor and never again. ![]() Nothing prevented readers from getting the content. As a part of that, there would be an ad at the top that temporarily “pushed down” the content for a few seconds, before pulling back up. If the ads are bad, it’s bad for the advertisersīack in December of last year, we signed an experimental ad deal to run a series of ads on the site, where a single advertiser would effectively have all the ads for a 24-hour period. You’re absolutely welcome here on Techdirt. I, personally, do not use an ad blocker because I don’t find most ads annoying - but if you do, more power to you. It’s your browser, do whatever you want with it. If you’re reading Techdirt, and the ads we serve are not good, you have every right to use an ad blocker. Not surprisingly, this pissed off a bunch of readers, and Ars now admits that it was a mistake in how it was handled - but that it still believes ad blockers are harming sites.įrankly, such a position is insulting (though, even more insulting was the way Ars staff responded to complaints in its comments, dismissing people who don’t like their ads as not adding anything and actively telling them to go away). Over the weekend, Ars wrote an odd post claiming that ad blocking “is devastating to the sites you love.” Ars decided to run an experiment where it blocked access to its content to any user using an ad blocker (with no warning or explanation). But it’s quite a surprise to see a similar argument from a site like Ars Technica - one of the top techie sites out there, which is now owned by Conde Nast. Wikis Immerse yourself in game lore, tutorials, and more.Every so often we hear about a random blog or website that freaks out and claims that ad blockers are “stealing” or somehow damaging websites. Metaverse See how you rank against other players in your favorite games. Community Stay up-to-date with game news and dev journals. All Games Check out our complete catalog of award-winning games. Ashes of the Singularity Massive-scale warfare in an epic RTS. The Political Machine 2020 Win the hearts and minds of America's voters. Star Control The space action/adventure classic returns. ![]() Sins of a Solar Empire II Real-time strategy. Games Galactic Civilizations Discover new adventures and rule the galaxy in this 4X sandbox. Corporate Software Solutions Increase productivity, design intelligent controls and reinforce branding with our enterprise products. View All Software Products Discover our productivity and customization tools. WindowBlinds 11 Customize the look and feel of your taskbar, window frames, and more. Curtains Easily create and add additional style modes to Windows 10. CursorFX Customize your Windows cursor and create your own. Groupy 2 Organize multiple applications into grouped tabs on your Windows desktop. Multiplicity Connect multiple PCs with one keyboard and mouse. DeskScapes Personalize your desktop background with animated pictures and video. Fences 4 Automatically organize your desktop apps, files, and folders on Windows 10 and 11. Start11 Customize the Start Menu and Taskbar in Windows 10/11. Navigation Software Object Desktop Your complete Windows customization suite.
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